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TALENT COMPETENCE

WE PROVIDE TRAINING PROGRAMS TO OBTAIN AN IMMEDIATE IMPACT IN THE DIVERSE ORGANIZATIONAL AREAS, BOTH FUNCTIONAL AND OPERATIONAL. WE HAVE MORE THAN 50 ASSOCIATES OF HIGH STANDARD AND COMPETENCE SPECIALIZED IN THE GIVEN TOPICS.

TRAINING PROGRAMS

To whom it may concern

To which public are they addressed To all professionals with transverse experience in Online and Mobile who need to delve into specific areas of the digital world.

Objetives

Gain knowledge of the new digital economy to prepare Online and Mobile Sector contents and thus promote interdepartmental dialogue and internal mobility.

Program structure

Thematic 8 hours independent modules divided into:

  • 5 hours of classroom training in-house
  • 3 hours of case-making applying the knowledge acquired.

DIGITAL TRANSFORMATION KNOWLEDGE

E-COMMERCE

  • 2.0 Business vs traditional
  • Essentials tootls

WEB TECHNOLOGY

  • HTML Language
  • Cascade Style Sheets
  • JavaScript

WEB ANALYTIC

  • Digital Analytic Tools
  • Optimization
  • Google Analytics

USABILITY AND PERSUABILITY

  • Information architecture
  • Usability criteria
  • Persuability criterion

CONTENT CREATION

  • Content Marketing
  • Content strategy
  • Content composition

SOCIAL MEDIA

  • Social Media Marketing
  • Social Brands
  • Campaign Optimization

INTRODUCTION TO ONLINE MARKETING

  • What is this?
  • Business models
  • Last tendencies

ONLINE ADVERTISING

  • Media Strategy
  • Display Advertising
  • Affiliation Marketing

SEO

  • Taxonomy and Keywords
  • White-Hat techniques
  • SEO Optimization

SEM

  • Introduction to SEM
  • Google Adwords
  • Retargeting/remarketing

MOBILE MARKETING

  • Strategy and business
  • Native Apps, webapp
  • Mobile Advertising

EMAIL MARKETING

  • Loyalty/Conversion
  • Tools Campaign Management

DIGITAL TRANSFORMATION COMPETENCES

DIGITAL COMMUNICATION

ON GOING LEARNING

NETWORKING

STRATEGIC VISION

DIGITAL TALENT MANAGEMENT

NETWORK LEADERSHIP

INFORMATION MANAGEMENT

CUSTOMER ORIENTATION